MoMA’s SoHo store reopened last month after a bit of a facelift. “Before it was dense, with a lot of product in your face. The clutter was almost overwhelming,” admitted Emmanuel Plat, director of merchandising, retail, of the previous design. “We wanted to strip it down a little bit and be more reverential to the products, celebrating them by giving them more breathing room.” Read about the renovation and new exclusive product here.
