Kohler is introducing just one product at Milan Design Week: a copper-clad version of its Reverie cast-iron bathtub. But it has created an immersive installation to launch it, in collaboration with Flamingo Estate, a lifestyle company that sells products for the body, home and pantry.
“I thought, wouldn’t it be the craziest thing in the world if we could build a bathhouse?” recalled Richard Christiansen, Flamingo Estate’s founder. “Then I held my breath and waited for them to say no.”
Kohler said yes. See the results here.