When Prada Marfa was unveiled in 2005, Instagram did not exist and mobile phones with cameras were still a rare sight. “We knew there were art tourists going to Marfa because of the Chinati and Donald Judd foundations,” recalls Ingar Dragset, one half of Elmgreen & Dragset, the Berlin-based duo behind the project. “We thought maybe rumours would go around in the art world and they would stop by on the way.” Clearly they did – read the origin story and how their sculpture (that now has museum status) has evolved, here.
Photo: Tim Trade via Unsplash