Private Label London/Further Magazine - Rima Suqi
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12 Nov Private Label London/Further Magazine

Posted at 14:29h in Uncategorized by Rima Suqi

The Patek Philippe Nautilus 5711 is one of the watch world’s most sought-after models. Discontinued in 2021, the classic design fetches six-figure sums on the secondary market. So if you’re lucky enough to own one, why mess with it? Why have it completely encrusted — the dial, the bezel, the bracelet band — with 21 carats of green sapphires? “I’ve got everything I want. Now I want something no one else has,” is how Alys McMahon, commercial director of watch customizer Private Label London, describes the company’s wealthy clients’ impulses. In addition to creating the gorgeous, glistening-green specimen that is the aforementioned Patek, Private Label has reimagined timepieces by Audemars Piguet, Cartier, Rolex, and a host of other brands for the .001 percent. Read the full article here.